Adding Additional Services Can Increase Your Income

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As a work at home women, you’ve likely developed many skills that can be added to your existing businesses. Thus, if you’re looking to increase your income, consider adding a niche. Offering a more specialized service can expand your clientele, diversify your company, and increase your income. For example, if you are a massage therapist, consider learning and adding nutritional counseling, or if you’ve developed strong social media skills, offer these services to help businesses.

In particular, are finding that offering a photo organizing service is a way to reconnect with past clients and meet new ones. Even if you have no prior experience with photo organizing, the can teach you the skills you need to please your client.

I interviewed three professional organizers who found that adding to their businesses helped them expanded their existing network of clients.

Here’s the inside scoop from three established professional organizers.

– Professional Organizer – 15 years

What are your areas of expertise?

Residential organizing and working with clients that find getting organized particularly challenging.

Why did you add photo organizing to your niche of services?

My clients created the niche, they asked for help with their photos.

How do you promote your new service?

I remodeled my website to promote photo organizing in its own category.

What’s been your greatest challenge?

Getting clients to see the benefits of photo organizing early on. They often perceive it as a luxury that comes after everything else is done.

What’s been your greatest reward?

I’m adding value to the client’s family life, and it really doesn’t get any better than that.

What advice do you have for prospective photo organizers?

Make it your own. Figure out what’s the best thing you bring to the table and build your business around that.

What equipment, training, investment is necessary?

A tool bag with some basics is really all that you need to start. I’m a big advocate of training and conferences. Once your business vision is clear, then start looking at spending larger sums of money on equipment.

  – Professional Organizer – 3 1/2 years

What are your areas of expertise?

People in transition. And telling stories through memory books.

When did you add photo organizing to your niche of services? Why?

Right from the get go. Photo organizing was an obvious extension of my professional organization business.

How do you promote your photo organizing service?

On my website I created a Rack Card specifically for photo organizing and I run a monthly ad in Natural Nutmeg Magazine.

What’s been your greatest challenge?

Having clients see the value in investing in the creation of a memory book. It’s not a small task and the cost is not minimal.

What’s been your greatest reward?

I love working with women.

What advice do you have for prospective photo organizers?

Choose a service that you are passionate about and focus on it from the beginning. As you grow and become more secure in your business, add additional services that you sub out or learn yourself.

What equipment, training, investment is necessary?

Depends on the services you are looking to offer. If you want to , invest in a high-speed scanner. Training is fabulous on the APPO site and there are organizers who coach newbies into developing successful businesses.

– Professional Organizer – 8 years

What are your areas of expertise?

General organizing, photo organizing, and email management.

When did you add photo organizing to your niche of services and why?

From day one. When I worked with my first two general organizing clients, we came across boxes and boxes of photos. It was a natural combination of my organizing talents.

How do you promote your new services? Do you go back to past clients?

I give presentations, get referred by members, and participate in networking groups. I gain many clients through the APPO website. I reach out to photo labs and photo scanning services as strategic partners.

What’s been your greatest challenge?

Keeping up with technology and the choices for digital photo processing, sharing, storage, backing-up, and so on.

What’s been your greatest reward?

Playing detective while going through printed photos to put them in chronological order. I love puzzles!

What advice do have for prospective photo organizers?

Outsource services you aren’t comfortable or trained to do (e.g., scanning) and focus on what you are really good at.

These three professionals are a great example of the power of adding a new service to their existing businesses. In today’s changing economy the ability to offer additional solutions to your clients will result in continued growth for you.

Cathi Nelson had her “light bulb” moment when she recognized that consumers were becoming increasingly overwhelmed with the exploding number of photos, media and memorabilia they were accumulating. She started her own photo organizing business called PhotoSimplified and was amazed at the response from clients and others who wanted to learn how to add photo-organizing services to their business. In response she founded,  to support the new and emerging profession of photo- life management by providing training, support, products and collaboration for people interested in adding photo management services to their existing business or as a new business. Since its inception, APPO has grown to hundreds of  members throughout the United States, Canada, Australia and United Kingdom.

 


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